One choice follows your app around forever: the account type it is published under. Get it right before you buy, because switching later means transferring apps between accounts — friction you do not want mid-launch.
The differences that matter
| Individual | Organization | |
|---|---|---|
| Seller name shown | Your legal name | Your business name |
| Team members | Just you | Multiple, with roles |
| Apple requires | Identity check | Legal entity + D-U-N-S number |
| Setup speed | Fast | Slower |
| Annual fee | $99 | $99 |
The seller name is the real decision
On the App Store, every app shows a seller. Individual = your name. Organization = your brand. For a hobby app, your name is fine. For anything client-facing or investor-facing, a personal name quietly undercuts trust.
Choose Individual if
- You are an indie developer or freelancer.
- You are shipping an MVP, portfolio piece or side project.
- You are the only person who needs access.
Choose Organization if
- You want your business name on the listing.
- Multiple people manage builds and releases.
- You build for clients or plan to raise funding.
The organization catch
Organization enrollment is genuinely harder — a legal entity, a matching website, and a D-U-N-S number that can take days and is a frequent cause of rejection. This is exactly why ready-made company accounts are in demand. If you need a business-name listing without the paperwork queue, you can buy a verified company account.
Cannot decide? Get both
Agencies often keep an Individual account for experiments and an Organization account for client work. Our Combo bundle covers both for $1,150.
FAQ
Does an organization account cost more from Apple?
No — both are $99/year. See the fee breakdown.
Can I switch later?
You can transfer apps between accounts, but it is a process, not a toggle.
Still unsure? Message us and we will tell you honestly which fits.